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This domain shop.cumberlandpro.ieasysite.com states the following, "Welcome to Cumberland Pro Lures Online Store." Our analyzers analyzed that the website also stated " For more details on products in this store visit our homepage at CumberlandPro." The Website also stated " Weve made a lot of new changes to our store. For our loyal customers, we hope this will make your shopping experience quick and painless. For new customers, we want you to be able to see all the options we offer, many more than you get with the big box manufacturers. Because we make each bait one at a time, we can handle your custom requests. 2006, Cumberland Pro Lures." The website's header had bass fishing as the most important search term. It was followed by fishing tackle, fish, and fishing which isn't as highly ranked as bass fishing. The next words they used was spinnerbait. bass was also included but might not be understood by search parsers.